MY STORY

Executive, Team & Organisational Coach

Hi, I’m Andrew Prior, but my friends call me Andy. I am a certified and accredited executive, team and organisational coach with a passion for accompanying leaders in discovering new ways of thinking, leading, and thriving. My journey into this world began with a vision to become an environmental engineer, inspired by a deep connection to nature. Yet life unfolded in exciting, unexpected ways, guiding me into telecommunications and management consultancy. These experiences taught me invaluable lessons and gave me a front-row seat to the dynamics of corporate life, shaping the coach I am today.

Working across complex systems and with diverse teams, I saw that true transformation happens when leaders empower people at every level and create space for authentic, human-centred interactions. These experiences helped shape my coaching philosophy: I focus on fostering resilience, clarity, innovation and purpose-led transformational leadership that not only adapts to change but thrives within it. My goal is to guide leaders in developing the skills and mindsets to make sustainable, meaningful impacts in their organisations and beyond.

Moving to France gave me space to reflect on what truly mattered. One of my transformative moments came when I decided to create my own company leading me towards a new path of independence and purpose. I realised that technology and business success alone weren't enough for true change, and that leadership qualities and flexibility of mindset were the keys.

My work now focuses on partnering with leaders to create meaningful transformations, not only in their organisations but also in themselves. Leadership, I believe, is about tapping into creativity, fostering collaboration, and realigning with purpose. My coaching is rooted in this belief which has drawn me to a holistic and systemic approaches helping clients find clarity in the volatility, complexity, uncertainty and ambiguity of modern leadership challenges.

Work With Me And My Team

What Makes Me Different From Other Coaches?

Experience a unique life enhancing approach to leadership that focuses on you—your personal growth and the quality of your relationships with others. I don't just concentrate on outcomes or frameworks; I delve into the mindset behind the leader. By integrating your personal development with organizational change, I help you achieve meaningful, lasting transformations that not only elevate your team but also positively impact the broader system you are a part of. This holistic, systemic, and human-centered coaching ensures that your leadership is both profound and impactful.

If you are leading and organisation, a business unit, or a “team of teams” you will have access to an extensive network of certified and accredited team coaches across Europe, the USA, and Asia, ensuring that wherever you and your teams are, you will receive the global support and coaching expertise you need. Our great team of coaches, mentors, consultants and guides are ready to accompany you, providing diverse perspectives and specialised insights tailored to your unique challenges and goals.

Mission

I want to address the increasing disconnection and disengagement in leadership. My mission is to help leaders reconnect with their purpose, foster creativity, and build human-centred teams that thrive in today’s complex world. By helping leaders transform their mindset or WorldView, I aim to create team based organisations that are not just profit-driven but also focused on personal and societal growth, where collaboration, mutual respect, and personal development flourish.

Vision

I envision a world where organisations are places of creativity, innovation, and purpose. I see leadership at every level aligning their values with their work, driving positive change not just in their companies, but in society as a whole. My goal is to help develop leaders who are not only successful but also fulfilled and deeply connected to the people and world around them.

A Life-Enhancing Leadership approach: Empowering Growth so Everyone Thrives

"Life-Enhancing Leadership" refers to a leadership mindset that prioritises the well-being, growth, and development of individuals, communities, and ecosystems. Leaders who embody this style focus on creating environments that support personal and collective flourishing, fostering positive relationships, empowering people, and contributing to the long-term health of both people and the planet. Life-Enhancing Leadership sees business and organisational impact as contributing not only to economic success but also to a broader sense of purpose and well-being.

Professional Bio

Owner and Director at APRIOR: Executive, Team and Organisational Coaching Jan 2005 - Present
Learning Facilitator for MIT Professional Education: Oct 2023 - Present
Professor at Eurecom: Visiting Faculty Personal Development and Team Leadership: Oct 2010 - Present
Member of the Board at EDHEC Business School: Jan 2006 - Jan 2010
President of Theseus-Edhec MBA Alumni: Jan 2006 - Jan 2010
Owner, Director, Partner and Senior Consultant at Innotiimi: Jan 2004 - Sep 2008
Programme Manager at Corvis: Sep 2001 - Jan 2003
Product Marketing and Engineering Manager at Motorola: June 1989 - Jul 2000

Languages

English (native), French, Spanish and basic German

Professional Certifications and Accreditations

EMCC Global Individual Team Coaching Accreditation (ITCA) - Senior Practitioner EIA20241632 (2024-2029)
EMCC Global Individual Coaching Accreditation (EIA) - Senior Practitioner ITCA20240096 (2024-2029)
Transformational Leadership - MIT Professional Education (2024)
Holistic Coaching Practitioner (EIA) - Coaching Practitioner, Psychosynthesis Coaching Ltd (2023)
Gestalt Coaching Skills - Academy of Executive Coaches AoEC (2021)
Certified SAFe® 4 Agilist - Scaled Agile Inc (2019)
Diploma in Executive Coaching - Academy of Executive Coaches AoEC (2015)
Environmental Management - Imperial College (2004)
MBA - Theseus-EDHEC Business School (2001)
Diploma Management - Open University Business School (2000)
Chartered Professional Engineer - Institute of Engineering and Technology (1999)
BSc (Hons) Communication and Electronic Engineering - Napier University (1988)